lose your eyes and say the words “creative director,” and the first thing you’ll picture is Virgil Abloh. The former architect, world-touring DJ, and creator of rising streetwear line Off-White likes the title precisely because, he reveals, “it’s a catch-all to sort of do everything.” So it’s fitting that Before and After, the exclusive capsule collection he designed for SSENSE, was conceived not just as a clothing concept, but also a multilevel media experience. Watch the Pierre Debusschere-lensed film and you’ll understand.

Speaking over the phone from Coachella, Abloh opened up about inspirations, ideas, the zeitgeist’s shifting boundaries, and the power of youth. In short, everything. Check Out full interview at

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